Hey, they are not kidding.

I love popcorn and have developed a precise methodology involving heat, steam, shaking, and the perfect oil/corn ratio in the pot, finishing with a light drizzling of unsalted butter and a sprinkling of salt. The perfect hot bowl.
However, last night there was no time for that, and I wanted a snack fast, so I snagged one of Troy's microwavable kettle corn packages (yuck. See how desperate I was?). I cavalierly tossed it into the microwave oven and hit the POPCORN button (life's a breeze, isn't it?) and continued chattering away to Troy until I heard the familiar DING DING DING of the microwave chime.
Imagine my crestfallen facial expression when a handful of popcorn fell out, trailed by a stream of dark yellow liquid.

What the?!
Oh no, I'd done it! I'd failed to follow the directions!

Yuck! Not just microwaved kettle corn, but muddled microwaved kettle corn! I'd always kind of wondered about this big warning on the flat package. It's hard to imagine that one side could make such a huge difference, but, as we see here, it does. As Dominick Dunne might say, there is an art to placement.